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22-05-2019 17:53

Voortaan Nobile op etiket

We zouden het niet hebben geweten als een collega van The 30 Second Wine Advisor het niet van een bevriende wijnproducent in Italië zou hebben gehoord: De verwarring over de naam Montepulciano is uit de wereld. De Vino Nobile di Montepuciano heet voortaan gewoon Nobile. De producenten hebben dat besloten na jaren van misverstand over de afkomst- en kwaliteitsverschillen tussen de Montepulciano d’Abruzzo en de Nobile. Er is nog weinig ruchtbaarheid aan gegeven. Maar verwacht wordt dat de etiketten spoedig worden aangepast. Robin Garr heldert een en ander op:



‘If you want to argue that the world of fine wine is never confusing, you should probably avert your eyes from Vino Nobile di Montepulciano and Montepulciano d’Abruzzo.

This peculiar coincidence of Italian names leads to one of the more confusing issues that shoppers confront on wine-shop shelves: Depending on where the wine comes from, “Montepulciano” may represent either a location or a grape; and the difference matters.

Vino Nobile di Montepulciano (“The Noble Wine of Montepulciano”) is named for the ancient Tuscan village that the region’s vineyards surround. It’s an upscale cousin of Chianti made from the same grapes as Chianti (Sangiovese, Canaiolo and others) in a small part of Tuscany close to Umbria near Lake Trasimeno.

The other Montepulciano is made a long way from Tuscany in Abruzzo, on the Adriatic across Italy from Rome. Montepulciano d’Abruzzo is named for the grape from which the wine is made. It’s a decent but modest table wine that often sells for less that $10, and it shares only its name but nothing else with the Tuscan village and its wine.


But here’s interesting news: Frustrated at last with the ongoing confusion, wine makers in Vino Nobile’s home village are taking drastic action: “Vino Nobile di Montepulciano has finally changed its name, my Facebook friend Max Avignonesi reported on his Tuscan Wine page. “It is now officially called Nobile.”

There’s been very little publicity about the change to this point, and I expect it will be next year before the first 2015 vintage wines bearing the “Nobile” label become widely available. But it seems to be firm and final. Avignonesi said the change has been approved by the Consorzio Vino Nobile Montepulciano, although that institution, the regional wine industry’s trade group, has yet to change the name on its own website.