Moscato en Merlot zijn de voorkeurswijnen van Amerikanen boven de 21 jaar. Een op de vijf heeft geen voorkeur. Goed 60% drinkt bij gelegenheid graag een glas wijn. Gemiddeld doet 34% dat eens per maand. De prijs bepaalt voornamelijk voor welke kleur wijn wordt gekozen. Zo’n 69% kiest los daarvan voor rood.
Polling of 1,179 U.S adults – aged 21 or older – researchers of YouGove found that while Sauvignon Blanc is massively popular in the UK, only 11% of U.S consumers regard the Loire’s signature variety as their tipple of choice.
Among white wine drinkers, Moscato (23%) leads the pack, followed by Chardonnay (17%) and Riesling in third place (14%).
When consumers were asked about their most popular red wine, 19% favoured Merlot, followed by Cabernet Sauvignon (18%), Pinot noir (12%) and Zinfandel (12%).
However, according to the survey’s findings, about one in five U.S drinkers (19%) say they don’t have a preference for a particular rosé variety. That being said, Zinfandel tends to be the most popular, with 33 percent of rosé-drinkers selecting it as their preferred choice.
The research also strongly indicated that most Americans (60%) enjoy at least an occasional glass of wine.
“About one-third (34%) drink wine at least once a month, though Millennials (46%) and those who live in urban areas (43%) are especially likely to consume wine this often,” the survey stated.
Red wine remains the tipple of choice in the U.S (69%), although a large volume of respondents also said they like white wine (65%) or rosé (55%).
Nevertheless, YouGov found that overall, price trumps grape variety and colour when choosing wine.
Two-thirds (66%) of the respondents said that when purchasing a bottle, price is one of the most important factors.
In addition, more than one-third (36%) said that the brand is important, while 24 percent said the alcohol percentage is something they’d consider.