Canada is altijd een uitgesproken bier-land geweest. Maar de wijnconsumptie stijgt zienderogen. In 2002, aldus Statistics Canada, had bier in volume en omzetwaarde nog een marktaandeel van 50 % en kwam wijn niet verder dan 24 %. In 2012 is het beeld totaal anders: 44 % voor bier en 31 % voor wijn. In New Foundland en Labrador is bier nog de favoriete alcoholische drank. De ‘Globe and Mail’meldt:
“For some, beer is as Canadian as the Maple Leaf, and anything less would be downright unpatriotic. But, new statistics show, a nation of beer drinkers are increasingly switching from hops to grapes.
“Despite the small increase in beer sales, both in terms of volume and dollar value, the market share dominance of beer continued to decline as consumers turned more to wine,” Statistics Canada said today, referring to numbers that are now a year out of date, but still show how tastes continue to change.
“In 2002, beer had a market share of 50 per cent by dollar value, while wine had 24 per cent,” the agency said in an annual report on alcoholic beverages.
“By 2012, the market share for beer had declined to 44 per cent, while wine accounted for 31 per cent.”
As the business goes, net income among the provincial and territorial liquor authorities rose 3.6 per cent to $6.1-billion.
The report, for the fiscal year that ended March 31, 2012, showed beer and liquor sales climbing 3 per cent from a year earlier, to almost $21-billion.
Beer remained “the alcoholic drink of choice,” Statistics Canada said, but the 5.9-per-cent increase in the dollar value of sales for wine outpaced the 0.6 per cent for beer and 3.9 per cent for spirits.
By volume, sales climbed 3.5 per cent to 236.2 million litres.
Here’s how it breaks down:
Beer sales tallied more than $9-billion, with Alberta notching up the biggest increase, 7.1 per cent, and Quebec the fastest decline, 3.9 per cent.
Wine represented $6.5-billion, on the rise everywhere but for Nunavut. And, FYI, red wine is on the upswing, now accounting for 57 per cent of wines sold, compared to 48 per cent in 2002.
Spirits were worth $5.3-billion, largely on the growing popularity of whisky, up 4.7 per cent, and liqueurs, up 2 per cent.
The numbers are different across the country, of course. According to Statistics Canada, sales on a per-capita basis for those 15 and over – 15 and over? – were highest in the Yukon, followed by Newfoundland and Labrador.
In those two regions, beer is by far the drink of choice, far outstripping wine”.