In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. Thedrinksbusiness reports:
The system was officially introduced on 18 November in Shanghai by China Alcoholic Drinks Association (CADA) – the country’s official regulatory and trade body for all alcoholic beverages including beer, wine and spirits – China National Food Industry Association and the Chinese Society for Horticultural Science.
The launch of the wine rating system was hailed as “a show of confidence” in the country’s own wine production capacity, its wine industry and its consumer market, according to CADA.
This seems to be in line with China’s overall more confident and assertive tone in the global stage, as the country’s clout grows in the fields of global politics, economics and culture. In the wine sector, it’s mirrored in its drive to produce ‘world-class’ Chinese wines, with state-backed wineries or supported projects, and is now launching ‘a wine rating system with Chinese characteristics’ targeting all wines sold in China.
Evaluating wines mainly based on colour, aroma, palate and body , similar to the universal criteria, the Chinese wine rating system will use a scoring scale of 10 points, different from the more popular 100 point system favoured by critics such as Robert Parker and James Suckling, Wang Zuming, secretary general of CADA’s wine division who’s in charge of formulating the wine rating, explained to dbHK.